BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:+08 TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20261012T114248Z - 55240@fwa DTSTART;TZID=Asia/Singapore:20190613T120000 DTEND;TZID=Asia/Singapore:20190613T140000 CREATED:20261012T114248Z DESCRIPTION:Do you ha ve SHE-Q? - 2019 FWA Second Corporate Members'\; Lunch - Thursday\, Jun e 13\, 12 - 2 p.m.\nDo you have SHE-Q? FWA welcomes our corporate memb ers to our second corporate members lunch. During this session\, we think it would be interesting to expound on and explore the topic of female cons umer preferences. We hear a lot about companies pandering to the consumers ’ minds to boost revenues\, however 84% of women in Asia feel that brand s don’t understand them\, and 76% don’t believe or trust what business es and brands say in communications. So what are businesses doing so wrong ? Are women looking to invest in a completely different way to their male counterparts? Do we engage differently with brand touchpoints vs men? One of the issues we see is with product development\, whereby brands and busi nesses are making products that are overtly feminized - so how do we strik e the right balance of appealing to women and addressing their financial n eeds but avoiding the pink and floral cliche? Finally\, a recent survey sh ows that the most criticised companies are those who seem to want to appea l to women but are not backing this up with gender equality in the workpla ce or guilty of showing stereotypes in campaigns and advertisements\, henc e failing to truly engage with women. Does this also hold true in the Fina ncial Sector? Do providers of financial products think men and women are t he same or do they acknowledge that men and women are different? If so\, w hat is being done to meet these criteria? In this session\, Charlotte Wilk inson\, Founder\, Hello Sister shall share her deep insights into the worl d of Women as consumers in Asia. Charlotte founded Hello Sister in 2016 ha ving previously been a Global Board director for Clear M&C Saatchi - she n ow works across the region helping businesses and brands engage more effec tively with women. The event shall also: Explore how female consumer behav iour will shape the future of marketing and product development. Suggest t hat it is [...] DTSTAMP:20261012T114248Z LOCATION:Financial Women's Association (Singapore)\, 111 North Bridge Road\ ,\, #21-01 Peninsula Plaza\,\, Singapore 179098\, Singapore SUMMARY:Do you have SHE-Q? - 2019 FWA Second Corporate Members' Lunch - Thu rsday\, June 13\, 12 - 2 p.m. END:VEVENT END:VCALENDAR