BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:+08 TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260922T062116Z - 62521@fwa DTSTART;TZID=Asia/Singapore:20170420T120000 DTEND;TZID=Asia/Singapore:20170420T140000 CREATED:20260922T062116Z DESCRIPTION:FWA Lunchtime Talk: Payments\, Women and Innovation\, 20 April\, 12-2pm\nPlease note that lunch will be provided. FWA thanks Mastercard for the kind sponsorship of venue and lunch in their new office premise! THIS IS A MEMBER AND INVITE ONLY EVENT. To join membership\, please follow this link https://www.fwasg.org/Member ship/IndividualMember.aspx Women account for 85% of all consumer purchases including everything from auto to health care. In fact\, they are digital ly savvy with 22% shopping online at least once a day and 92% of them pass ing along information about deals or finds to others (source: Mindshare/Og livy). At Mastercard\, we're establishing solutions that address the speci fic needs of this new digital ecosystem with women in the driver’s seat. In doing so\, we're transforming the way women securely shop\, sell and s end and receive money to achieve their daily goals. By deeply understandin g her needs\, Mastercard aims to improve the lives of the “do-it-all” generation of women by creating better\, more convenient commerce experien ces throughout the day. It is our time now to positively influence this tr ansition into the digital economy by creating tools that make school payme nts and lunch orders for her kids as easy as the click of a button on her mobile device. Technology can get her to work more seamlessly through cont actless smart clothes and accessories. Payment enabled wearables allow her to keep fit without compromises despite a relentless “on the go” life style. She can ensure that she gets the best deal by ordering groceries fr om multiple merchants directly from her fridge. She gets product advice an d recommendations through enjoyable and human-like experiences like Pepper \, the humanoid robot. It was clear that without understanding her daily “jobs”\, the adoption of digital payment technology will not be adopte d at scale. Women can play a pivotal role in articulating and designing in teroperability across modes of [...] DTSTAMP:20260922T062116Z LOCATION:Financial Women's Association (Singapore)\, 111 North Bridge Road\ ,\, #21-01 Peninsula Plaza\,\, Singapore 179098\, Singapore SUMMARY:FWA Lunchtime Talk: Payments\, Women and Innovation\, 20 April\, 12 -2pm END:VEVENT END:VCALENDAR